5 Ways to Win the Pharmacy Game

There’s no doubt that your team is fielding requests from clients to have their pets’ medications filled elsewhere. And your old strategies—telling clients that products sourced online aren’t supported by manufacturers, charging for handwritten prescriptions, and raising your service fees—probably aren’t as effective as they once were. When it comes to prescriptions, clients want selection, value, and convenience, and many are willing to pay a little extra to “shop with their conscience”—locally, with their veterinary practice.

Learn the why and how behind

  • Having your own online store

  • Focusing on the products that matter

  • Reminding clients frequently about refills

  • Marketing your platform

  • Showing appreciation for refills

Course curriculum

    1. 5 Ways to Win the Pharmacy Game

About this course

  • Free
  • 1 lesson
  • 1 hour of video content

Instructor

Founder of Vet2Pet, DVM Expert Category: Loyalty Programs Dr. Stacee Santi

Dr. Stacee Santi is the CEO and founder of Vet2Pet App Builders, where she developed a strategy to connect with clients and improve patient care through the development of a personalized custom app for veterinary practices. Stacee earned her DVM from Colorado State University in 1996. With over 20 years of clinical experience in small animal and emergency practice, Stacee brings an “in-the-trenches” approach to innovation and solutions for veterinary teams. She has served as a medical advisory consultant for NVA for 5 years, medical director for a general/ER AAHA-accredited practice in Colorado and is currently President of the Colorado Veterinary Medical Association, as well as Chairperson for their Telehealth Task Force. Stacee is regarded as a key opinion leader on mobile applications and veterinary reward programs. FUN FACT: Stacee is the former roller-skating champion of New Mexico.

DVM Expert Category: Digital Marketing Dr. Caitlin DeWilde

Dr. Caitlin DeWilde is a practicing veterinarian and founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn, manage and grow their social media, online reputation and marketing strategies. She specifically enjoys working one-on-one with “veterinary peeps” to help them find practical and creative solutions that work for their specific practice or brand’s needs. She is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award. She is also an alum of the AVMA’s Future Leaders Program, and currently sits on the Missouri Veterinary Medical Foundation board. In her free time, she enjoys travel, photography, and of course, the many hilarious corgi and cat-related videos on social media. FUN FACT: Caitlin is one of the co-authors of the Vets Against Insanity game series!